Hope Turner, Design Program Management and Studio Operations Leader

Design Program Management & Studio Operations

Hope Turner

Building the infrastructure that lets design organizations do their best work.

Most design operations leaders come from project management or production. I came from design.

I was doing motion graphics and interactive design before the discipline had a name, before the tools made it easy, before anyone called it UX. That foundation is what makes me a different kind of design operations leader: I don't manage design from the outside. I understand it from the inside. It also means I design with all users in mind — human-centered design isn't a methodology to me, it's a commitment to making experiences that work for everyone, not just the majority case.

Many of my early peers moved on to other fields as the industry shifted and the tools changed. I stayed, not out of inertia, but out of genuine excitement about where this field was going. Every wave brought new challenges and new ways to do the work better: the web, mobile, design systems, AI. I've grown through all of them, and I'm still growing.

How I Work

Practitioner First

I came from design, not operations. Thirty years of making things — from broadcast motion graphics to enterprise systems — means I understand what good work requires from the inside.

Systems Thinker

I build the infrastructure that makes great creative work repeatable at scale. Governance frameworks, design culture, review rituals — the invisible architecture that lets teams do their best work.

Equity Centered

Human-centered design is a commitment to designing for all users, not just the easy ones. Accessibility and equity are not checklists — they are the standard I hold all work to.

Lifelong Learner

From broadcast television to AI, I have grown with every wave this field has produced. Staying curious is not a trait — it is a practice. The next wave is always the most interesting one.

Background

My career spans thirty years and three distinct acts. I started in entertainment and advertising, creating broadcast motion graphics for the 1996 Atlanta Olympics and Atlanta Braves, designing Coca-Cola Brasil television campaigns through McCann-Erikson Rio, and building interactive experiences for Turner Classic Movies and WWF. I was making things for the web before most people knew what it was.

From there I moved into large-scale digital properties including Superbowl.com, USOpen.com, Wimbledon.com, and Grammys.com, then enterprise software at IBM, AI-powered Watson products, and UX work at Apple. Along the way I built research programs, led accessibility initiatives, and designed systems that had to work for millions of users across dozens of contexts.

For the past several years I've been at USCIS, where I came in as the first-ever Design System Program Manager and built the function from scratch. That work, the component library, the governance frameworks, the design culture, now extends to DHS headquarters and multiple federal agencies.

The through-line across all of it is the same question: how do you build the systems and culture that let creative people do their best work at scale? AI is the next wave, and I'm as excited about it as I was about every wave that came before.

USCIS / DHS Apple IBM McCann-Erikson Enfatico Coca-Cola WebMD ACC
Current Role

Design System Program Manager

Oct 2023 to Present
U.S. Citizenship and Immigration Services, DHS

First person to hold this role. Built the design operations infrastructure for a 100+ designer organization from the ground up.

100+
Designers onboarded to unified Figma
1,000+
Figma non-design users across USCIS
5,000+
Pages on USCIS.gov
33K+
Page views per hour at peak

I led the agency's full transition to Figma, managing procurement, IT and security approvals, SSO implementation, and onboarding for 100+ designers. I then built the USCIS Figma Component Library: a 508-compliant system of reusable components that serves as the agency's single source of truth, now adopted by DHS headquarters and shared across multiple federal agencies.

I established the Design System Working Group as the structured review forum that keeps core design and production teams aligned. I launched Figma Fridays, a cross-team design critique, and a Solo Crit program for designers working independently as a team of one on their products. Figma itself resolved our designer-developer handoff challenges, replacing a standing working group with embedded tooling that keeps both disciplines in sync. Most recently I led USCIS's first-ever USWDS compliance audit cycle across all public-facing products, providing actionable remediation guidance across the full portfolio.

By special request of the CTO, I am currently leading the agency's first-ever end-to-end journey mapping initiative. The incoming CIO requested documentation of the full applicant lifecycle across benefit types. I completed the I-130 (family petition) flow and am now building the N-400 (naturalization) experience on that foundation. The effort has grown into full service blueprints capturing both the external applicant experience and the internal USCIS systems and staff that support it, giving leadership a holistic view of how applicants navigate the system that has never existed before.

Speaking, Teaching and Writing

Knowbility AccessU  ·  Annual Conference

Integrating Accessibility into the Design Process

Co-led in-person and remote workshops on embedding accessibility upstream in the design process for four consecutive years. Also presented internally at IBM Design and as a guest speaker at other organizations.

CSUN Assistive Technology Conference  ·  2020

Accepted Speaker — Co-presenter with Charu Pandhi

Abstract accepted at CSUN, the world's largest and most respected accessibility conference. The session was canceled due to Covid-19 before it could be delivered.

IBM  ·  Design Thinking Workshops

Facilitated Design Thinking for Non-Profits

Facilitated IBM Design Thinking workshops with non-profit organizations including Meals on Wheels and Fostering Hope as part of IBM's marketing department summer program.

Austin Community College  ·  2019 to 2023

Adjunct Professor — Visual Design, UI Patterns, UX Career Lab, Interaction Design

Four years teaching design fundamentals and career development to emerging designers. Also conducted mock interviews and resume reviews with students through the Georgette program.

Medium  ·  Published Article

Staying Sane in a Creative Career

A 6-minute read on adaptability, longevity, and staying curious across a long design career. Written from twenty-plus years of navigating change in a field that never stops reinventing itself.

Work and Contact

Projects across every screen, format, and scale — from broadcast to brand systems.